BookLikes story by John Pavley, CTO @ The Huffington Post
This part: "BookLikes won an award as the most innovative small business in Greater Poland. The recognition gave them the courage to let go of what was holding BookLikes back and really listen to their customers. They used everything that they learned from before the server crash and re-imagined BookLikes as a home base for book lovers in the way that Tumblr is a home base for edgy teens. This time around they build an MVP (a minimum viable product) and tested it with an enthusiastic community. BookLikes isn't a catalog of books anymore, it is a place where you can create your own blog, follow authors and bloggers, earn money from your blog posts through book sales, and get free or discounted books."